Marketing Services Branch

Marketing Division Chief:

Meets with Branch and Division Chiefs to develop long range goals for the organization.
Attends DMWR strategic planning sessions to aid in the development of organizational goals.
Member of DMWR Quality Management Review Board.
Oversees the Marketing Staff, which include 2 marketing consultants, management assistant, 3 graphic illustrators, 3 commercial sponsorship/advertising coordinators, web designer, marketing research analyst, media buyer, publicity specialist, and administrative assistant.

Customer Service:

Marketing Research including surveys, focus groups and mystery shops.
Provide reports to facility managers to help them make business decisions based on customer feedback.
Facilitate customer service and team building classes.

Billing Services: (Click here for billing details)

Marketing Consultants:

Completion of annual Marketing Plans and event Marketing plans.
Liaison for all Marketing needs.
Coordination of Commercial Sponsorship and Advertising.
New promotions and partnerships within MWR.
Event planning.
Arrange customer service training, and market research surveys.
Guide managers in work order process and ensure information on proofs is correct.
Send requests for event and promotion information to place in all MWR publications, PSA’s and on web site.
Brainstorm branding and event ideas.

Commercial Sponsorship Coordinators:

Responsible for the direct solicitation of commercial sponsorship support for all MWR events and programs. Also receives unsolicited proposals from local and national companies.
Works with activity managers and Marketing Consultants to develop sponsorship goals and event ideas. In planning events and sponsorship potential, helps activity managers understand sponsorship and build equity in their events.
Composes written sponsorship agreements outlining MWR and the sponsoring corporation’s responsibilities for legal review.
Attend events to ensure that sponsors are taken care of and that all materials and set-up is complete.

Commercial Advertising Coordinator:

Works with facility managers to come up with new ideas for advertising in MWR facilities.
Builds relationships with local and surrounding businesses that lead to advertising sales through cold calls, emails, and face-to-face meetings.
Sells advertising space in facilities that is not related to an event, such as banner and poster display and also printed items in facilities, such as golf scorecards and placemats.
Sells advertising on the MWR web site and ads for MWR publications such as the quarterly In-Motion magazine and Pocket-Guide.

Media Relations:

Coordinates with local newspapers and television stations for coverage (print and broadcast) of MWR events.
Pitches story ideas and photo package ideas to all local media to include the Paraglide and Fayetteville Observer.
Escorts all media covering MWR events.
Coordinates daily with Corp PAO.
Send weekly press releases to all surrounding media for maximum coverage.
Editor of the MWR Monthly Newsletter and composes events listed on the MWR Buzz.
Writes weekly article for the Paraglide and bi-monthly articles for the CFSC Feedback.

Graphic Arts Department: (Click here for more information)

Flyers, posters, brochures.
Tables tents, sandwich board posters, programs.
Invitations, booklets, passes, tickets, etc.
Logo, t-shirt and ad designing
Layout for the MWR in Motion, The Connection, Pocket Guide and the Monthly Newsletter

Media Buying:

Purchases local and national advertising in radio, newspaper and television media.
Negotiates rates with advertising representatives and researches the best form of media to fit the event program.
Develops promotions with radio representatives for MWR facilities.
Aids in event planning with Marketing Branch staff and develops small and large-scale media plans for events.
Purchases advertising on signs, billboards, etc.
Assists the Publicity Specialist in escorting media on the installation.

Receptionist:

Web Design & Administration:

Staff Directory

Marketing Division Chief - Lori Bruschi

Commercial Sponsorship Coordinator - Rose Navarro

Commericial Sponsorship Coordinator - Joanne Holbrook

Advertising Coordinator - Oriana Sanchez

Media Relations - Kara Carrier

Marketing Consultants: Danielle Durante & Brooke Whitis

Customer Service - Amy Williams

Graphic Arts Department - Steve Blackmon, Kim Rogers

Media Buying - Jennifer Russell

Billing Services - Karen Morse

Receptionist - Rachel Bjorn

Web Design & Administration - Erin Wold